Southern Utah has become one of the most successful vacation
rental destinations in the western United States. With Zion National Park
nearby, year‑round sunshine, world‑class golf, and a rapidly growing tourism
economy, St. George has developed into a major hub for large vacation homes
designed for families and group travel.
Over the past decade, a new category of vacation home has emerged in the region
— large luxury homes built specifically for reunions and group gatherings.
These homes operate very differently than traditional short‑term rentals and,
when designed properly, can generate significantly higher annual booking
revenue.
One of the best examples of this model is the Grand Resort at Paradise Village
(Lot 98).
The Grand Resort sits in the Paradise Village resort
community in Santa Clara, Utah. The home was designed from the beginning to
accommodate large family reunions and multi‑family vacations.
Property Overview:
- 9 Bedrooms
- 9.5 Bathrooms
- Sleeps 40+ guests
- Private pool and recreation areas
- Access to Paradise Village resort amenities
Because of its size and layout, the home attracts large reunion bookings
throughout the year. Nightly rates typically average between $1,200 and $1,500,
placing it among the higher‑performing vacation rentals in the region. In
strong years, homes of this size and capacity can generate $250,000 to $350,000
or more in annual bookings.
Large homes attract reunions, sports teams, church groups,
corporate retreats, and multi‑family vacations. Instead of booking multiple
hotel rooms, groups rent a single property where everyone stays together. This
experience‑driven model has made large reunion homes one of the most profitable
segments of the vacation rental industry.
Two of the most recognizable resort communities in the St.
George vacation rental market are Paradise Village and Desert Color.
Paradise Village helped pioneer resort‑style vacation homes in Southern Utah
with family‑focused amenities and large homes designed for reunions. Homes
typically range from approximately $700,000 to $3 million depending on size and
location.
Desert Color is a newer community centered around its signature lagoon. Homes
vary widely in price depending on location and size, with smaller homes
starting under $1 million and large luxury properties reaching $2.5 million to
$10 million or more.
Vacation Rental Revenue Potential in St. George:
Small Vacation Rentals
Average Nightly Rate: $200 – $400
Typical Annual Revenue: $40K – $80K
Mid‑Size Vacation Rentals
Average Nightly Rate: $400 – $800
Typical Annual Revenue: $80K – $150K
Large Reunion Homes
Average Nightly Rate: $900 – $1,500+
Typical Annual Revenue: $200K – $350K+
Example Property – Grand Resort at Paradise Village
Guest Capacity: 40+
Average Nightly Rate: $1,200 – $1,500
Estimated Annual Revenue: $250K – $350K+
Brad Winget is the founder of Utah’s Best Vacation Rentals
and Utah’s Best Real Estate Group. He has been involved in the vacation rental
industry since 2007, several years before Airbnb became widely known. Early
vacation rentals were marketed primarily through VRBO, HomeAway, and direct
booking websites.
Brad was also one of the early developers involved in the creation of Paradise
Village, which has become one of the most successful vacation rental
communities in Southern Utah.
Malissa Winget, co‑owner of Utah’s Best Vacation Rentals, leads design and
staging for many of the company’s highest‑performing properties. Her focus on
layout, group functionality, and visual impact helps homes stand out in a
competitive market.
